Onam is one of the most important festivals in Kerala. It is a time for family and friends to come together and celebrate the harvest season. Onam is also a time for people to dress up in their traditional attire. Here are 5 best ethnic wear brands in Kerala for this Onam:

• Southloom

Southloom Handmade and Organics, based out of Trivandrum, Kerala's capital city, is part of a tradition that dates back to more than one thousand years. The company's mission is to preserve and promote the rich cultural heritage of Kerala through its products. Southloom's collection features a wide variety of handloom sarees, mundu sets, and other traditional garments. The garments are made from high-quality materials and are handcrafted by skilled weavers. Southloom's designs are both contemporary and traditional, and they reflect the diverse cultural influences of Kerala. The company's products are perfect for special occasions such as Onam.

• Ekatva

Ekatva is an exclusive online retailer of traditional, modernized, customized and ready-made Kerala ethnic wear established in 2020. With a deep-rooted commitment to preserving traditional craftsmanship, Ekatva showcases a stunning range of apparel that reflects the state's distinct cultural aesthetics. Each garment is a masterpiece, intricately designed and carefully curated to bring out the true spirit of Onam, the much-celebrated harvest festival of Kerala. Ekatva's unique designs blend contemporary styles with timeless traditions, catering to the diverse preferences of modern fashion enthusiasts while keeping the essence of Kerala's ethnic wear intact. Whether it's the graceful white and gold kasavu sarees, elegant mundu sets, or vibrant Kerala-style salwar suits, Ekatva's collection offers a delightful array of options for Onam and beyond, making it one of the top choices for those seeking authentic and high-quality ethnic wear in Kerala.

• BYHAND

BYHAND is a premium ethnic fashion brand that promotes everything ethnic and handmade. BYHAND is a clothing brand that believes in the power of traditional wear to express one's personal style in a contemporary way. The company's mission is to promote a socially conscious lifestyle by supporting artisans and enabling sustainable livelihoods. BYHAND's products are all handmade with high-quality materials, and they are designed to make the wearer feel proud and good about themselves. The company's commitment to social responsibility is evident in its decision to eliminate the middleman, which ensures that artisans receive fair wages for their work.

In conclusion, Onam is an occasion of immense cultural significance in Kerala, and dressing up in traditional attire adds to the festive spirit and sense of belonging. The state boasts a vibrant array of ethnic wear brands, each dedicated to preserving and promoting Kerala's rich heritage. Whether it's Southloom's blend of contemporary and traditional designs, Ekatva's fusion of modern and timeless aesthetics, or BYHAND's commitment to empowering artisans, these brands exemplify the essence of Kerala's cultural diversity. As the harvest season approaches, embracing the splendor of Onam with these top ethnic wear brands promises a truly unforgettable celebration of tradition, craftsmanship, and togetherness.